Viva Magenta - Pantone’s Color of 2023

It’s the most wonderful time of the year! Pantone has finally announced their Color of the Year for 2023. While many design companies have predicted an earthier palette for 2023, Pantone is flipping the script. The iconic color palette experts have chosen a vibrant, otherworldly shade titled: Viva Magenta.

Navigate to a specific section based on your interests:

• What is Viva Magenta
• Enter the “Magentaverse”
• Stay Up-to-Date on Design Trends

What is Viva Magenta

Viva Magenta is a bright, red-adjacent tone with an evident pink shift. Inspired by cochineal rouge, this hue is rooted in nature with a significant digital twist. Wholly contemporary and unashamedly bold, this color will make your home pop.

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Enter the “Magentaverse”

Pantone’s Color of 2023 is meant to add the perfect splash of joy to your interior. If you’re searching for a way to add a touch of warmth without sacrificing modernism, this is it. As we enter 2023, we enter the future. Viva Magenta is a symbol of brighter days ahead.

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Stay Up-to-Date on Design Trends

Looking for more design ideas and top decor trends? Visit our inspiration blog. We’ll update you on the latest crazes and interior concepts. Discover more ways to incorporate Viva Magenta and beyond.

Shop the top-trending magenta shade >>